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Top 10 Smartphone Brands

title Top 10 Smartphone Brands

Evolution

Since the >IBM Simon was launched in 1994 as the first smartphone, the market changed significantly. While the >IBM Simon was more or less a proof of concept, models of the established mobile phone manufacturers, such as Nokia, Ericsson & Motorola, appeared on the market.

In 2007 the >Apple iPhone disrupted the market. A brand not previously active in the mobile phone market, shot to the top of the smartphone sales. With the in-house operating system iOS and the multitouch operation the customer experience was revolutionized. The established manufacturers had nothing to compete with, because Symbian & PalmOS relied on stylus and keyboard control.

It took a year, where the >Apple iPhone 3G already appeared as the second generation of Apple's smartphone, until Google brought an operating system alternative to the market with the purchase of Android and its publication as open source, which caused another revolution. Since Google's business model is not based on hardware sales but on the profit on services, the operating system should run on as many smartphones as possible. Since it was open source, many new brands appeared on the market and successively displaced the established ones from the first places.

2019 Top 10

Platz Brand Sales in million Market share YoY
1 >Samsung 295 21 % +1,7 %  
2 >Huawei 241 17 % +16,7 %  
3 >Apple 193 14 % -5,7 %  
4 >Xiaomi 124 9 % +4,5 %  
5 >Oppo 104 8 % -3,9 %  
6 >Vivo 102 7 % -1,7 %  
7 >Motorola 37 3 % -6,6 %  
8 >LG 34 2 % +23,3 %  
9 >Realme 27 2 % +312,0 %  
10 >Tecno 16 1 % +9,5 %  
  Others 206 15 % -24,5 %  
  Total 1.379 100 % -2,2 %  

Source: >Informa Tech LLC.

2018 Top 10

Platz Brand Sales in million Market share YoY
1 >Samsung 290 21 % -8,3 %  
2 >Huawei 206 15 % +34,6 %  
3 >Apple 205 15 % -5,0 %  
4 >Xiaomi 119 8 % +29,8 %  
5 >Oppo 109 8 % -7,3 %  
6 >Vivo 104 7 % +9,2 %  
7 >LG 44 3 % -20,9 %  
8 >Motorola 39 3 % +1,3 %  
9 >Tecno 15 1 %
10 >Realme 7 0 %
  Others 272 19 % -6,0 %  
  Total 1.410 100 % -2,3 %  

Source: >Informa Tech LLC.

2017 Top 10

Platz Brand Sales in million Market share YoY
1 >Samsung 316 22 % +2 %  
2 >Apple 216 15 % 0 %  
3 >Huawei 153 11 % +10 %  
4 >Oppo 118 8 % +23 %  
5 >Vivo 95 7 % +18 %  
6 >Xiaomi 92 6 % +58 %  
7 >LG 56 4 % +1 %  
8 >ZTE 46 3 % -20 %  
9 >Motorola 39 3 % +58 %  
10 >Gionee 24 2 % -14 %  
  Others 289 20 % -14 %  
  Total 1.444 100 % +3 %  

Source: >Informa Tech LLC.

Empfohlene Links

>The Skyynet mobile phones database features all smartphones of all brands

>The history of mobile data communication


Overview

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